Introduction

Midlands Behavior Therapy (“Midlands Behavior Therapy,” “we,” Our,” or “us”) respects your privacy and is committed to protecting the personal information you provide when visiting our website, using our online resources, submitting forms, or communicating with us. This Privacy Policy explains the types of information we may collect, how that information may be used, and the choices available to you regarding your personal information. By using this website, you acknowledge the practices described in this Privacy Policy.

Information We May Collect

We may collect personal information that you voluntarily provide when you:

• Complete a contact or inquiry form;

• Request information about therapy or coaching services;

• Schedule an appointment or consultation;

• Register for or use digital tools and resources;

• Subscribe to email or SMS communications;

• Participate in surveys, assessments, or interactive resources; or

• Otherwise communicate with Midlands Behavior Therapy.

Information collected may include your name, email address, telephone number, and other information you voluntarily choose to provide. When you are redirected to our third-party infrastructure partners (Headway or GoHighLevel), additional platform-specific account data will be collected by those entities.

Health and Sensitive Information

Some forms, assessments, or interactive resources available through this website may ask questions related to emotional well-being, trauma responses, mental health concerns, or personal experiences. Please do not use general website contact forms, standard email, or standard SMS messages to send highly sensitive medical or mental health information.

All Protected Health Information (PHI) and clinical clinical intake assessments required for therapy services are collected and maintained exclusively within Headway’s secure, HIPAA-compliant system. Non-clinical data related to personal growth, coaching milestones, and digital course access is securely stored within our GoHighLevel (GHL) database infrastructure. Use of this website, completion of a general contact form, or use of a digital resource does not establish a therapist-client relationship.

How We Use Information

Information collected through this website and its integrated platform systems may be used to:

• Respond to questions or requests;

• Provide information about services and resources;

• Schedule consultations or appointments;

• Deliver requested digital tools or resources;

• Send administrative, educational, or marketing communications when permitted;

• Improve our website, services, and resources;

• Maintain the security and operation of our website; and

• Comply with applicable legal and regulatory requirements.

Therapy and Coaching Services

Midlands Behavior Therapy offers both professional therapy services and coaching services. Therapy and coaching are separate services and are governed by different professional, ethical, and legal standards. Submitting information through this website or communicating with Midlands Behavior Therapy does not create a therapist-client, coach-client, or other professional relationship.

A professional relationship is established only after you have executed specific contracts on our partner platforms. For therapy, you must complete onboarding via Headway. For coaching, you must complete onboarding via our GoHighLevel client portal.

Digital Tools and Educational Resources

Midlands Behavior Therapy may provide interactive tools, assessments, educational materials, and other digital resources, including the 3-Minute PTSD Reset. These resources are provided for educational and informational purposes and are not intended to diagnose, treat, cure, or prevent any mental health or medical condition. Digital tools and educational resources are not substitutes for professional mental health treatment, medical care, crisis intervention, or emergency services.

Email and SMS Communications

Our email distribution, marketing automation workflows, and SMS communications are powered and managed through GoHighLevel (GHL). If you provide your email address or telephone number, you may receive communications related to your inquiry, appointments, requested resources, services, or other information you have agreed to receive. Message and data rates may apply to SMS communications. You may unsubscribe from marketing emails by using the unsubscribe link provided in the communication. You may opt out of marketing text messages by following the opt-out instructions (such as replying "STOP") provided in the message.

Cookies and Website Technologies

Our website and service providers may use cookies and similar technologies to operate the website, understand website usage, improve performance, and support marketing and analytics activities. You may be able to manage cookies through your browser settings. Disabling certain cookies may affect website functionality.

Third-Party Service Providers

We use prominent third-party platform service providers to operate our business infrastructure, manage digital communication pipelines, host secure portals, and accept client registrations.

Specifically, your information will be shared with and processed by:

• Headway: For all clinical therapy client management, electronic health records (EHR), medical credentialing, insurance eligibility verification, and healthcare claims processing. Headway handles your Protected Health Information (PHI) in strict compliance with HIPAA and federal medical privacy standards.

• GoHighLevel (GHL): For our coaching portals, member communities, website forms, CRM data management, email/SMS delivery systems, and general course operations.

• Stripe: Integrated directly within our GoHighLevel framework to securely handle non-clinical business transactions and recurring billing for coaching and courses.

These providers process information as necessary to perform services on our behalf and are subject to their own respective corporate privacy practices, Business Associate Agreements (BAAs) where applicable, and regulatory requirements.

Payment Information

Midlands Behavior Therapy does not directly store, view, or process complete credit card details on our own website servers. All therapy payments are captured via Headway’s merchant framework. All coaching and digital resource purchases are securely transmitted to and encrypted by Stripe.

Information Sharing

Midlands Behavior Therapy does not sell or rent your personal information. We may share information with service providers that assist us in operating our business, when required by law, when necessary to protect legal rights or safety, or with your consent.

Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no website, electronic communication, or internet-based storage system can be guaranteed to be completely secure.

Links to Other Websites

This website contains direct navigational pathways to external systems including Headway profiles and GoHighLevel checkouts. Midlands Behavior Therapy is not responsible for the independent privacy practices, security baselines, or internal content of those external companies. You are encouraged to review the individual privacy policies of any platform you interact with.

Children’s Privacy

This website and its general resources are not directed toward children under the age of 13. We do not knowingly collect personal information from children under 13 through the general website. If we become aware that such information has been collected without appropriate authorization, we will take reasonable steps to delete it.

Your Privacy Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information. You may contact Midlands Behavior Therapy to request access to, correction of, or deletion of personal information you have provided, subject to applicable legal, ethical, medical state laws, and record-retention requirements.

Changes to This Privacy Policy

Midlands Behavior Therapy may update this Privacy Policy periodically. Changes will be posted on this page, and the “Last Updated” date will be revised when appropriate.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact:
Midlands Behavior Therapy
Email: [email protected]